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The Use of Short Videos for Marketing Your Business in 2020

  • Written by Carmel Issac

Sydney, the capital of New South Wales, is one of the largest and fastest-growing cities of Australia. As of the 2019 statistics, the population of Sydney was estimated at 246,346 people. Sydney is also visited by 615,000 visitors per day with the purpose of shopping, conducting business, or being entertained within the city. In terms of the business landscape, Sydney is home to over 23,500 individual business establishments with a large number of the top 500 corporations in Australia among them. 


Business establishments in the city have implemented several marketing strategies to stay above their competition. One strategy that businesses use is hiring videographers in Sydney to create short videos aimed to increase the branding and marketing of products and services. 


Why Use Short Videos? 

Video-sharing platforms such as YouTube is gaining exponential popularity. In September 2019, it was estimated that more than 15 million Australians visit YouTube monthly. This number is about 60 per cent of the entire Australian population. 


Although videos are extremely useful in promoting brands, the length of the videos must also be considered. While people would rather watch a video than read, videos that are too long to watch may turn off viewers from completing them. One study reported that around 60 per cent of viewers would stop watching a video if the run length is two minutes or more. However, only 33 per cent of the viewers will stop watching if a video is more than 30 seconds, while 45 per cent will stop viewing if it runs for one minute. 


How Long Should Video Ads Be? 

In terms of the ideal video length, there are different arguments to what the right length should be. Some studies show that two minutes is the sweet spot since this length is enough to give the necessary information about a product or service to viewers. On the other hand, some studies show that video ads that are 15 seconds or less are shared thirty-seven (37%) more than longer videos. If your business is having a hard time in deciding the length of the video, you can hire the services of videographers in Sydney who are experts in reducing the length of video ads yet still make a significant marketing campaign. 


Whatever length you decide on, your marketing videos must be able to do the following:


  • The video must immediately capture the viewers’ attention. Videos should quickly target your audience. Your videos should directly answer a pressing question or provide a solution to a common problem. When your video gives people the answers immediately, viewers will find more value for your video. 


  • Videos that market your products and services must contain only the essential information to reduce its length. It is best to make your message condensed and straightforward, while still being intriguing or entertaining to leave your viewers wanting more. 


Importance of Short Videos for Improving Marketing and Branding

There is a significantly higher chance that your target audience will watch short video content than them reading your businesses’ email blast. You can use brief video ads for the following purposes:


  • Messages from the CEO: With the current COVID-19 pandemic, you can send a short video from your CEO to instil confidence in your business by giving the current status and precautions that your company is doing against the pandemic. 
  • Reveal New Products and Services: Short videos will allow your company to explain what a new product or service is clearly. Use videos to show how to use your products correctly. 


Most people are already online, and they are watching videos every minute. If your company has not yet jumped on the video marketing bandwagon, it is about time that you start now.

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